BRAND AWARENESS – Holly Foster Media

About a year or so ago, I noticed a new store was opening near my bank. When I read the name of the store that was “coming soon” I realized I’d never heard of it. I then promptly forgot about it.

Fast forward a couple of months later. Even though most of my banking is done online, one day I needed to actually go in person. On my way back home I passed the new store and on a whim decided to venture in. What I found inside was top quality merchandise, great prices, and pleasant customer service. Needless to say I made a few purchases.

The sad part about this story is that I would have checked it out sooner if I had known it was a discount department store. But I didn’t. To be successful today businesses must focus on brand awareness.

Social Media Audit

This week my task was to conduct a social media audit of an organization of my choice. Because I enjoyed my visit, I chose Gabe’s.

Who are they?

“Gabriel Brothers sells designer brands and fashions for up to 70% off department and specialty store prices. Their stores carry designer brand name ladies, juniors, lingerie, men’s and children’s apparel, along with footwear, accessories, handbags, bath and beauty products, home décor, soft home, electronics and housewares.”

(Gabe’s, 2019)


My analysis of Gabe’s includes a review of their active social media channels AND the social media channels for two similar stores: Ross and T.J. Maxx. The audit period was July 9th to September 9th.

To evaluate the strength of their social media strategy, I analyzed each of the four channels they currently use to promote their brand:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest


Overall, Gabe’s is fairly active on social media, but would benefit from posting more often. They should also be a little more creative with their content. It appears they hire models and stage posts ahead of time. The content is laid out well, but a bit generic.

They could also learn a lesson from Ross and include more posts that DO NOT feature humans.

For the full analysis, check out my YouTube video.

And if you come across a Gabe’s during your travels, check them out. It’s definitely worth the time 🙂

until nxt time …


Gabe’s. (2019). In Wikipedia. Retrieved from

Newberry, C. (2018, September 12). How to Conduct a Social Media Audit (Includes Free Template). Retrieved from:

Why Social Media is ‘Pay to Play’ in 2018 (And How to Get the Best Bang for Your Buck). (2018, January 21). Retrieved from:

Header image by bruce mars from Pexels

Written by

Leave a Reply

Your email address will not be published. Required fields are marked *