WHAT’S FOR DINNER? – Holly Foster Media

WHAT’S FOR DINNER?

Italian restaurants are everywhere. Everyone loves pizza — and even the fussiest kids will eat it (that even includes my great nephew). Italian food makes dining out with the family easy.

In my neck of the woods there are five Italian restaurants in close proximity to one another. Each has their own personality, but they obviously compete with one another for business. Oddly enough, most don’t use social media; and those that do have a limited presence.

That’s where I come in.

Over the past week I created a social media calendar with a week’s worth of content for one of my favorite local restaurants – Mannino’s in Morrisville, Pennsylvania. It includes suggested content they can use on Facebook, Instagram, and Twitter to create a greater connection with their community and (hopefully) grow their business.

See see the calendar up close, check out the PDF version.

Five Strategies to Increase Social Engagement

Let’s get into the weeds a bit.

Content marketing consultant Barry Feldman describes five strategies that increase social media engagement, organized into what he calls the AEIOU list: Ask, Express, Incentive, Offer, and Utility.

A is for ASK. “The best way to engage someone is to ask a question” (Feldman, 2019). Questions are a great way to draw your audience in. They make you pause for a moment and consider what your thoughts are on a particular subject.

E is for EXPRESSION. One method is to use hashtags that reflect your product or brand. Here’s a list of hashtags for pizzerias from best-hashtags.com:

Here’s one of my suggested Instagram posts that uses three of the top hashtags:

I is for INCENTIVE.

Mannino’s has been in business for thirty-two years, and they’ve offered this incentive for as long as I can remember. Why not post it on social media as a reminder?

O is for OFFER.

Discounts make great offers. A lot of customers use this paper coupon included in the local MONEY MAILER, but Mannino’s could expand this marketing strategy by posting the image on social media.

It’s likely they could attract a larger audience by offering the same discount if a person follows Mannino’s on social media — the customer simply offers up the proof on their phone when they visit.

U is for UTILITY.

How about including this YouTube video on how to reheat your leftover pizza? I definitely learned something from watching this.

And while we’re on the topic of videos, The Greatest Pizza Order Ever is a great way to further engage and expand Mannino’s younger clientele.

Optimal Times to Post

According to The Rail, a media company focused exclusively on the restaurant world, there are specific times restaurants should post on social media. I used their suggested times as a guideline, but they should monitor their channels going forward to make any necessary changes based on actual usage.

Instagram: Highest engagement on Instagram for restaurants was found to be around 10am-12pm, according to NapoleonCat. Another poll found that more than half of the top social media managers said that evenings from 7-9pm was the best time to post on Instagram.

Facebook: Forbes recommends posting at peak traffic times for Facebook which are around mid-week from 1pm-3pm and at 7pm.

Twitter: The Marketing Analytic company TrackMaven found that the best time to tweet in the restaurant industry is 1pm on Fridays. This is most likely when restaurant goers are making weekend dining plans.

(The Rail, 2017)

Images

I also recommend high quality photos for each of the posts, using the following dimensions:

  • 1080 pixels square for Instagram
  • 1200 pixels by 675 pixels for Facebook and Twitter

Wrap up

You would think that after spending so much time looking at all this delicious food I would be tired of it, right? Just the opposite. Mannino’s is always open late, so …

What’s for dinner?

until nxt time …

References

Best-hashtags.com. (n.d.). Hashtags for #pizzeria on Instagram, Twitter, Facebook, Tumblr | best-hashtags.com. Retrieved from: http://best-hashtags.com/hashtag/pizzeria/

Bortone, B. (2018, November 28). 10 ways to use Twitter for restaurant social media marketing. Retrieved from: https://upserve.com/restaurant-insider/10-twitter-restaurant-marketing-tips/

Mac Lethal. (n.d.). The Greatest Pizza Order Ever. Retrieved from: https://www.youtube.com/watch?v=L5Y3hNWpJBE

Dahlin, K. (2019, July 11). The only Instagram image size guide you need in 2019. Retrieved from: https://blog.tailwindapp.com/instagram-image-size-guide-2019/

Hashtags for #pizzeria on Instagram, Twitter, Facebook, Tumblr | best-hashtags.com. (n.d.). Retrieved from: http://best-hashtags.com/hashtag/pizzeria/

Feldman, B. (2019, July 12). 5 proven social media engagement strategies for 2019. Retrieved from: https://blog.hubspot.com/marketing/proven-social-media-engagement-strategies

Food Wishes. (2011, October 25). Magic pizza reheat method! – How to get crispy crust on leftover pizza! – YouTube. Retrieved from: https://www.youtube.com/watch?v=XWIJNaA-JNA

Myers, L. (2019, August 13). Twitter image size and specs: This is all you need to know. Retrieved from: https://louisem.com/217438/twitter-image-size

O’Connor, B. (2019, June 27). 7 successful examples of social media marketing for restaurants. Retrieved from: https://www.fundera.com/blog/social-media-for-restaurants

The Rail. (2017, September 7). The best time for restaurants to post on social media is… [Hack #100]. Retrieved from: https://www.therail.media/stories/2017/9/14/the-best-time-for-restaurants-to-post-on-social-media-is-hack-100

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2 thoughts on “WHAT’S FOR DINNER?

  1. Holly, I enjoyed reading your post. I liked how you infused humor, included hashtags (Feldman recommended “Hash it out.”), posting times, images and video in your social media calendar. It was very visually appealing, engaging and fun.

    –Julia

  2. Pingback: PART OF THE FAMILY

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