Website usability studies involve recruiting participants to perform specific tasks on a site, allowing them to provide their observations and feedback on their experience.
If you could gain insight from other people’s feedback in a simple, positive, and constructive way, would you be more inclined to take the time to ask?
Many years ago, my mother asked my father to build a closet in their bedroom. This is a design story of how the best intentions can have unanticipated consequences.