“Building your strategic brand narrative is foundational to your success, almost a parallel path with your technology, product or service build.” – Patrick Hanlon

Social media is a resource that can be used to motivate companies to be socially accountable. The world’s youth are using it to rally forces for climate change.

“Communities lift us up with purpose and spirit, and bond us together.” – Patrick Hanlon, author of The Social Code

This week I created a social media calendar with a week’s worth of content for one of my favorite local restaurants – Mannino’s.

How likely are you to visit a store you’ve never heard of?