CHOOSE YOUR COLORS – Holly Foster Media


Art by Nature is a collaboration of two artists. Together they create decorative wall art that uses thin slices of tree branches and other natural products attached to a cork background. The variations in the grain of the wood slices combined with the other ingredients create a myriad of interesting patterns. It is also known as “tree cookie art.”

To expand their marketing efforts, the artists wanted to take their product online.

Choosing a color palette is part of the brainstorming involved in the design process.

Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.

(Cyriac, 2009)

I had previously created a logo, so choosing a color scheme for their website was easy. The Art by Nature name uses three earth tones, while the background art uses maroon to give it some pop. Black is used for the tree silhouette and the .biz domain.

For those of you who prefer names, I used a web tool that allows you to enter RGB (Red-Green-Blue) values, HSB (Hue-Saturation-Brightness) numbers or a hexadecimal code to find the closest match of a named color and its corresponding hue.

They had me at Baker’s Chocolate. It’s a really fun tool.

To read the next step in Art by Nature’s website design process, you can check out my blog Create the Mood.

until nxt time …


Color Name & Hue – Colblindor. (n.d.). Retrieved from

Cyriac. (2009, February 23). Importance of color selection in website design. Retrieved from:

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