BABY COME BACK – Holly Foster Media

BABY COME BACK

If you have a website, chances are “Baby Come Back” is the song that permeates your business strategy. To get an idea of how to accomplish this feat in the sea of the world wide web, let’s take a look at the digital strategies used by some of my favorite websites. They are:

  • Best Buy
  • Medium
  • Neiman Marcus
  • Saatchi Art
  • TravelZoo

Take a moment and click through the slide show to see each business’ home page, then we’ll break it down one by one.

Best Buy

Best Buy uses email marketing in a big way; I receive one at least once a day! Here’s today’s message to entice me to visit their site.

Image of Best Buy promotional email

Medium

Medium.com was launched in 2012 as a blogging platform. The site houses long-form content written by external contributors, and contains no advertisements. Instead, writers who join their Partner Program are “paid based on how deeply readers engage with their work, not based on clicks or attention” (Medium).

If you visit their site more than once you’ll see this splash screen displayed:

Medium.com splash screen, shown when visiting their website

Once you sign up you’ll receive the Medium Daily Digest, a subtle reminder to come back and read articles of interest.

Image of Medium.com Daily Digest email

Neiman Marcus

Neimans’ promotes heavily via search engines. Here’s my result when I use Google to search using the single word dresses:

There are two chances they’ll get me to visit their site: by clicking on their photo of a floral dress or using the link that advertises designer dresses.

They also promise 15% off my first purchase if I sign up using my email address. If I don’t want to receive a lot of emails, I can opt to follow them on social media or download their app.

Saatchi Art

According to Wikipedia, “Saatchi Art is an online art gallery and artist network … based in Los Angeles, California. It is the largest gallery and platform for artists in the world.” They use their website footer as a space to drive future traffic via their app, social media, and email collection. Here’s a screen shot:

Their banner also promises New Original Art Every Week to entice you to return.

TravelZoo

I love to travel, but I like to do it without breaking my bank account. In my opinion, there’s no better place to find your next vacation than TravelZoo. They use a bright blue button at the top of their home page to convince you to JOIN FOR FREE. If you do, they claim you’ll gain access to exclusive deals and offers.

As a member I receive advance notification of their travel deals, which offer appealing itineraries at attractive prices. Honestly, it’s just fun to visit their site, which is extremely well designed.

So there you have it — five sites asking you to come back, stay for awhile, and perhaps spend some money. If you have a site and need some tips on traffic-driving strategies, check out the Forbes article 23 Proven Ways To Drive Traffic To Your Website.

until nxt time …

References

Adams, R. L. (2017, April 10). 23 Proven Ways To Drive Traffic To Your Website. Retrieved from: https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/

Medium. (n.d.). A place to publish your best work. Retrieved from https://medium.com/creators

Saatchi Art. (2018). In Wikipedia. Retrieved from: https://en.wikipedia.org/w/index.php?title=Saatchi_Art&oldid=875233227

Header image by Marek Levák on Unsplash

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